Post by account_disabled on Jan 5, 2024 22:56:05 GMT -5
The pandemic has finally brought global unity to the fore. With the confinement, new ideas and solidarity projects did not stop emerging to help those who were most affected by the virus , whether health-related or economically. Brave and optimistic actions appeared on the news, to compensate for the bad news and with the aim of recognizing the great effort and work that families are currently continuing to do, GENERALI has launched the action " The Red Cape " . The action has arrived with the collaboration of Gracia Querejeta , a Goya award-winning filmmaker. Together they have created an emotional audiovisual piece to honor anonymous men and women who demonstrate a heroic attitude every day.
People who face the challenges that the pandemic develops day after day in this new normal to which we have become accustomed. The concept around which the campaign revolves is the symbolic red cape typical Phone Number List of superheroes. Its objective is to represent the meeting point of the company with its customers and send a message of passion, empathy and emotion. In the words of Javier Las Heras, Head of Marketing and Customers at GENERALI Spain: «With this campaign we want to pay an emotional tribute to all those people who fight daily to try to overcome the challenges that the new normal presents to us . Opening businesses, going to schools and transmitting optimism. "Each member of this society carries out essential work so that, together, we can overcome this crisis."
Words that can be taken as a definition of what Red Attitude GENERALI means . For her part, Gracia Querejeta has stated that the experience of the pandemic has transformed society in a way that we would not have even anticipated. "I wanted to focus on the strength so necessary to not collapse in the face of the challenges we face, while at the same time being aware of our vulnerability in these complicated moments." If there is something they want to convey, that is the importance of attitude in difficulties like this , since it is the only tool to face a pandemic with the greatest positivity possible. Something that, according to GENERALI, fits perfectly with the message it wants to convey to its customers. In fact, the project is part of GENERALI's global advertising campaign, in which they raise the value of the "Generali Red" attitude as the engine that drives the company to be with its customers.
People who face the challenges that the pandemic develops day after day in this new normal to which we have become accustomed. The concept around which the campaign revolves is the symbolic red cape typical Phone Number List of superheroes. Its objective is to represent the meeting point of the company with its customers and send a message of passion, empathy and emotion. In the words of Javier Las Heras, Head of Marketing and Customers at GENERALI Spain: «With this campaign we want to pay an emotional tribute to all those people who fight daily to try to overcome the challenges that the new normal presents to us . Opening businesses, going to schools and transmitting optimism. "Each member of this society carries out essential work so that, together, we can overcome this crisis."
Words that can be taken as a definition of what Red Attitude GENERALI means . For her part, Gracia Querejeta has stated that the experience of the pandemic has transformed society in a way that we would not have even anticipated. "I wanted to focus on the strength so necessary to not collapse in the face of the challenges we face, while at the same time being aware of our vulnerability in these complicated moments." If there is something they want to convey, that is the importance of attitude in difficulties like this , since it is the only tool to face a pandemic with the greatest positivity possible. Something that, according to GENERALI, fits perfectly with the message it wants to convey to its customers. In fact, the project is part of GENERALI's global advertising campaign, in which they raise the value of the "Generali Red" attitude as the engine that drives the company to be with its customers.