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The like at their core How do they choose products Whats their relationship with technology She even provided a list of free and paid resources that anyone can use to collect this information. Takeaways via alexisksanders . Make use of first second and thirdparty information . Ask questions on Google Discover . Try Sparktoro new tool for me . Map your users journey againts content . Today is change and learning fastMozCon marketing pic.twitter.comDHdThomS Jackie Jimnez Jackiecr July Alexis also explained that audience research is not something that happens only once at the beginning of a campaign but instead should inform the entire customer journey.
Her parting words encouraged us to learn fast and become intune Greece Mobile Number List with the constant change instead of always trying to guess correctly Phillip Nottingham How to Build a Global Brand Without a Global Budget The marketing funnel is broken we all know that. But if we arent focusing on getting people to work down a funnel what are we working towards Building our brand. Right. Well how do we go about doing that Phil blew our minds with insights on how he helped Wistia change their mindset when it came to creating brand awareness. The first step was to stop calling it brand awareness and instead call it brand affinity. Building an affinity to a brand means spending time with a brand.
A KPI that usually gets lost in the mix of impressions clicks etc. In his presentation Phil breaks down the exact method he used with Wistia to get people to spend as much time on the site watching four videos as they did reading all blogs. Greg Gifford shared a great summary slide here Your new brand marketing strategyphilnottingham mozcon pic.twitter.comkNjvhPtzTW Greg Gifford GregGifford July Dr. Pete Moving Targets Keywords in Crisis We were so thrilled to have Dr. Pete back to speak at his NINTH MozCon this year. While this years conference was unlike any other his presentation was just as insightful. Dr. Pete talked all about.
Her parting words encouraged us to learn fast and become intune Greece Mobile Number List with the constant change instead of always trying to guess correctly Phillip Nottingham How to Build a Global Brand Without a Global Budget The marketing funnel is broken we all know that. But if we arent focusing on getting people to work down a funnel what are we working towards Building our brand. Right. Well how do we go about doing that Phil blew our minds with insights on how he helped Wistia change their mindset when it came to creating brand awareness. The first step was to stop calling it brand awareness and instead call it brand affinity. Building an affinity to a brand means spending time with a brand.
A KPI that usually gets lost in the mix of impressions clicks etc. In his presentation Phil breaks down the exact method he used with Wistia to get people to spend as much time on the site watching four videos as they did reading all blogs. Greg Gifford shared a great summary slide here Your new brand marketing strategyphilnottingham mozcon pic.twitter.comkNjvhPtzTW Greg Gifford GregGifford July Dr. Pete Moving Targets Keywords in Crisis We were so thrilled to have Dr. Pete back to speak at his NINTH MozCon this year. While this years conference was unlike any other his presentation was just as insightful. Dr. Pete talked all about.