Post by account_disabled on Feb 27, 2024 4:19:56 GMT -5
Instagram: a virtual desk for PAs In a contemporary logic we could therefore talk about public administration 2.0 . Instagram, over time, has transformed into an online showcase that lends itself to being used as a strategic space for unconventional marketing. And it is precisely in this sense that the PAs who have embraced this new communication exploit the potential of the platform which, as we have already said in the article in which we talk about Instagram for companies , must be found in the effectiveness of visual communication and visual storytelling . It is, therefore, the ability of the images to involve and the spontaneous process of sharing that makes the difference. But let's see in concrete terms how Instagram can be a resource for new public communication. Instagram for Public Administration: 7 reasons to open a profile 1.Reach citizens Today, there are more and more citizens present as users on the internet.
Many of these are active on Instagram. So the connection is practically logical: what Panama mobile number list better way to reach them than by opening a profile on the platform? Bringing public communication to Instagram allows PAs to get closer to citizens in almost literal terms, bringing the administrative machine to the same places as citizens, frequenting the same virtual spaces and communicating through the same language . 2.Involve hyperbole bologna instagram But that is not all. With social media, the institution literally comes down from the building, as the authors of the ebook say. A relationship of exchange and dialogue opens between the administration and users. In this sense, the example of the Municipality of Bologna fits the bill perfectly, as it was the first account (in 2012) to start a multi-handed profile management procedure. @twiperbole , in fact, immediately envisaged the involvement of citizens, who, through photos (reference hashtag MyBologna) and opinions, still fuel communication in the Bolognese area today. The users, who are thanked and mentioned every time in the posts containing the photos, feel valued, involved and involved.
Listen and monitor A PA that frequents the virtual spaces in which citizens move has a greater possibility of collecting feedback . And as we know, the opinions that come from the community are fundamental for an Administration that wants to work well. We would like to be able to say "as fundamental as the air we breathe", but alas , to be realistic this is not always the case. Returning to social media: comments, suggestions and criticisms are an excellent starting point for evaluating the work done and developing future interventions. 4. Facilitating Tourism Promoting a dialogue on a different space like Instagram strengthens the credibility of the PA in the eyes of citizens, but also in front of potential visitors. Let's think about tourists who want to visit the city: on Instagram they have the opportunity to see images of the city and points of interest, furthermore, they can use the social network for any requests for information. Instagram PA 5. Save money By exploiting Instagram as a strategic channel, communication costs are directly proportional to the results obtained. Compared to traditional channels, we can say that a communication strategy that exploits social channels is more economical.
Many of these are active on Instagram. So the connection is practically logical: what Panama mobile number list better way to reach them than by opening a profile on the platform? Bringing public communication to Instagram allows PAs to get closer to citizens in almost literal terms, bringing the administrative machine to the same places as citizens, frequenting the same virtual spaces and communicating through the same language . 2.Involve hyperbole bologna instagram But that is not all. With social media, the institution literally comes down from the building, as the authors of the ebook say. A relationship of exchange and dialogue opens between the administration and users. In this sense, the example of the Municipality of Bologna fits the bill perfectly, as it was the first account (in 2012) to start a multi-handed profile management procedure. @twiperbole , in fact, immediately envisaged the involvement of citizens, who, through photos (reference hashtag MyBologna) and opinions, still fuel communication in the Bolognese area today. The users, who are thanked and mentioned every time in the posts containing the photos, feel valued, involved and involved.
Listen and monitor A PA that frequents the virtual spaces in which citizens move has a greater possibility of collecting feedback . And as we know, the opinions that come from the community are fundamental for an Administration that wants to work well. We would like to be able to say "as fundamental as the air we breathe", but alas , to be realistic this is not always the case. Returning to social media: comments, suggestions and criticisms are an excellent starting point for evaluating the work done and developing future interventions. 4. Facilitating Tourism Promoting a dialogue on a different space like Instagram strengthens the credibility of the PA in the eyes of citizens, but also in front of potential visitors. Let's think about tourists who want to visit the city: on Instagram they have the opportunity to see images of the city and points of interest, furthermore, they can use the social network for any requests for information. Instagram PA 5. Save money By exploiting Instagram as a strategic channel, communication costs are directly proportional to the results obtained. Compared to traditional channels, we can say that a communication strategy that exploits social channels is more economical.