Post by LiomaaS on Feb 18, 2022 16:06:05 GMT -5
How are CTV ads measured?
CTV Advertising Measurement Metrics
Campaign Impressions – The number of times ad content has been displayed, no matter if it was viewed or not.
Total Reach – The total number of unique households exposed to a single or set of campaigns.
Completion Rate – The number of times a full ad was viewed.
CTV Advertising Measurement Metrics
Campaign Impressions – The number of times ad content has been displayed, no matter if it was viewed or not.
Total Reach – The total number of unique households exposed to a single or set of campaigns.
Completion Rate – The number of times a full ad was viewed.