Post by account_disabled on Jan 8, 2024 22:50:03 GMT -5
While the pandemic has forced an increase in online shopping , a new survey from Oracle Retail reveals that many customers are ready to return to stores for the upcoming holiday season. Almost 20% of shoppers surveyed plan to make most of their purchases in-store and 47% plan to divide purchases between physical and online stores. Another 16% hope to go to the parking lot to pick up their orders. And, despite the challenging year, 58% of consumers are confident they will spend the same or more on holiday shopping than last year. However, consumers do not want to face the hassle of returns. While last year, 77% of consumers planned to make at least one return, this year that number drops to 37%. “The holidays promise to test retailers' ability to serve customers how and where they want to shop,” said Mike Webster, senior vice president and general manager, Oracle Retail. “As customers shop both online and in-store, and take advantage of new pickup options like curbside pickup and 'buy online, pick up in store,' retailers will need to do everything they can to comply. customer expectations, in an already difficult environment.
The work, which has been carried out based on surveys of 5,143 consumers in the US, United Kingdom, Australia, China, Brazil, Mexico, Italy, France, Germany and the United Arab Emirates in September 2020, investigates Email Data their spending habits . shopping during COVID-19 and your shopping plans for Christmas . Complete report in this link . Christmas gift list With limited travel and the desire to avoid returns, it has not been a surprise to see how gift cards are placed at the top of preferences when it comes to Christmas presents. These are the items consumers plan to spend the most on this year: – 39% – clothing and basic necessities. – 29% – electronics. – 27% – gift cards . – 19% – sporting goods / hobbies. – 15% – luxury items (handbags, fashion and jewelry). “With a growing number of consumers avoiding returns, redeeming gift cards will be the next big opportunity for retailers to connect with customers and expand post-holiday sales ,” noted Webster. If there is no stock there are no sales Lack of inventory may be the quickest way for retailers to end up on the naughty list this year: – 47% of respondents say that out-of-stock merchandise tops their list of bad shopping experiences. – 63% say they are not willing to wait for an item to become available again without trying another brand.
During the pandemic, in-store stocks at many retailers were reduced or completely sold out,” Webster added. "Throughout the Christmas holidays, it will be critical for retailers to stock shelves and use their physical locations to serve shoppers and also as fulfillment centers to handle online orders and ship items to customers quickly." Malls are alive, but safety precautions and masks are crucial Although there has been much debate about how indoor shopping malls will fare during the pandemic, most shoppers don't worry about the location as long as proper safety precautions have been taken. – 18% of shoppers felt safer in an indoor shopping center; 24% in outdoor stores; and 58% were fine in both with proper safety precautions. – 79% said it was important for staff and other customers to wear masks. – 82% said it was important to see visible cleaning efforts. – 66% of shoppers said contactless payment was important . – 76% perceived the reduction of occupancy levels in stores as key. – 39% of shoppers also said that a lack of social distancing would cause them to have a bad shopping experience. Consumers become social and look towards new brands As consumers spent more time shopping online during COVID-19, the survey found that 48% had discovered new brands on social media.
The work, which has been carried out based on surveys of 5,143 consumers in the US, United Kingdom, Australia, China, Brazil, Mexico, Italy, France, Germany and the United Arab Emirates in September 2020, investigates Email Data their spending habits . shopping during COVID-19 and your shopping plans for Christmas . Complete report in this link . Christmas gift list With limited travel and the desire to avoid returns, it has not been a surprise to see how gift cards are placed at the top of preferences when it comes to Christmas presents. These are the items consumers plan to spend the most on this year: – 39% – clothing and basic necessities. – 29% – electronics. – 27% – gift cards . – 19% – sporting goods / hobbies. – 15% – luxury items (handbags, fashion and jewelry). “With a growing number of consumers avoiding returns, redeeming gift cards will be the next big opportunity for retailers to connect with customers and expand post-holiday sales ,” noted Webster. If there is no stock there are no sales Lack of inventory may be the quickest way for retailers to end up on the naughty list this year: – 47% of respondents say that out-of-stock merchandise tops their list of bad shopping experiences. – 63% say they are not willing to wait for an item to become available again without trying another brand.
During the pandemic, in-store stocks at many retailers were reduced or completely sold out,” Webster added. "Throughout the Christmas holidays, it will be critical for retailers to stock shelves and use their physical locations to serve shoppers and also as fulfillment centers to handle online orders and ship items to customers quickly." Malls are alive, but safety precautions and masks are crucial Although there has been much debate about how indoor shopping malls will fare during the pandemic, most shoppers don't worry about the location as long as proper safety precautions have been taken. – 18% of shoppers felt safer in an indoor shopping center; 24% in outdoor stores; and 58% were fine in both with proper safety precautions. – 79% said it was important for staff and other customers to wear masks. – 82% said it was important to see visible cleaning efforts. – 66% of shoppers said contactless payment was important . – 76% perceived the reduction of occupancy levels in stores as key. – 39% of shoppers also said that a lack of social distancing would cause them to have a bad shopping experience. Consumers become social and look towards new brands As consumers spent more time shopping online during COVID-19, the survey found that 48% had discovered new brands on social media.