Post by account_disabled on Feb 17, 2024 0:57:48 GMT -5
The tab Video Transcription Hi. My name is Ben. Im a principal consultant at a company called Distilled. Welcome to Whiteboard Friday. Today Id like to talk to you about something a bit different than most Whiteboard Fridays. Id like to talk about how to work with clients or bosses in a different way. Instead of thinking about technical SEO and how to make technical discoveries or see what problems are I want to talk about how to present your findings to your client after youve done that discovery. Problem Whats the problem that were dealing with here.
Well the scenario is that weve got a recommendation and were Azerbaijan Telemarketing Data presenting it to a client or a boss. Easy enough. But whats the goal of that situation I would argue that theres a very specific goal and the best way to look at it is the goal is to change the action of the individual or the organization. Now what if that wasnt the case You know what if you worked with a client and none of their actions changed as a result of that engagement Well what was the point You know should they have even trusted you in the first place to come in and help them So if this is the specific goal that were trying to accomplish whats the best way to do that Most people jump right to persuasion. They say If only.
I could something the client would listen to me. If only I could present the forecast. If only I could justify the ROI something some mysterious research that probably hasnt been done yet and maybe cant even be done at all. My argument here is that the idea of persuasion is toxic. When you say If only I could this really what you mean is If only I had the evidence the client would have to do as I say. Youre trying to get control over the client when you say.
Well the scenario is that weve got a recommendation and were Azerbaijan Telemarketing Data presenting it to a client or a boss. Easy enough. But whats the goal of that situation I would argue that theres a very specific goal and the best way to look at it is the goal is to change the action of the individual or the organization. Now what if that wasnt the case You know what if you worked with a client and none of their actions changed as a result of that engagement Well what was the point You know should they have even trusted you in the first place to come in and help them So if this is the specific goal that were trying to accomplish whats the best way to do that Most people jump right to persuasion. They say If only.
I could something the client would listen to me. If only I could present the forecast. If only I could justify the ROI something some mysterious research that probably hasnt been done yet and maybe cant even be done at all. My argument here is that the idea of persuasion is toxic. When you say If only I could this really what you mean is If only I had the evidence the client would have to do as I say. Youre trying to get control over the client when you say.